JBL exclusively sells its products through specialty stores. This philosophy intends to ensure that consumers can also receive advice in the store where they purchased their JBL products. The products are developed according to the guiding principle that application of the products must be as simple as possible so that keepers of aquariums, terrariums and ponds find their hobby becoming simpler rather than more complicated.
The slogan, "Ahead through research", is no accident: A large share of the budget is invested in research. The company has its own research centre in Neuhofen with a team of biologists who develop and compare new JBL products and subject them to the acid test in addition to doing fundamental research. A large collection of aquariums, terrariums and ponds is available for tests. General Manager Roland Böhme generally prefers to employ persons who like to keep aquariums, terrariums or garden ponds in their free time.
